Terms of Service

Last updated September 14, 2026

These terms govern your use of SearchTester, operated by Oscar Sanchez, a California sole proprietor doing business as Practico Media. By creating an account, checking the acceptance box, or using the authenticated service, you agree to these terms and acknowledge the Privacy Policy.

Business eligibility and authority

SearchTester is offered initially to businesses in the United States and to people who are at least 18 years old and acting in a business capacity. You represent that you are legally able to agree to these terms and are authorized to manage each website, business profile, connected account, and business record you submit. Do not use SearchTester for a business or third-party account you are not authorized to represent.

The service

SearchTester evaluates public web and search signals and provides recommendations. Scores, diagnostics, and recommendations are informational and do not guarantee rankings, traffic, customer actions, or business results.

DIY and Full-Service Fixes

DIY Fixes provide instructions, proposed wording, and verification criteria for you or your website provider to implement. With Full-Service Fixes, you may request a limited connection to a supported website so SearchTester can prepare, publish, and verify changes within the agreed scope. Full-Service Fixes are a paid service and are not included in the 14-day Core trial. Availability, scope, timing, and any separate implementation price are shown before work begins.

SearchTester will not publish a proposed consequential change until the required customer approval is recorded. You remain responsible for confirming business facts, claims, offers, legal disclosures, and other content that depends on your knowledge or judgment. SearchTester may decline or leave as guided-only any recommendation that is unsupported, unsafe, outside the authorized scope, or incompatible with the website platform.

Full-Service work is designed to preserve a backup or rollback reference where the platform supports one and to verify the live result after publishing. While an eligible paid Full-Service subscription and supported connection remain active, SearchTester reviews the live website monthly and recommends a new approval-based change set when the evidence indicates edits are necessary. A review may conclude that no changes are needed. Verification confirms the tested signal, not rankings, traffic, revenue, or uninterrupted platform availability. You retain ownership and control of your website and may revoke supported connections.

Customer action pathways

A participating business may use SearchTester to publish a request form or a link to its existing system. SearchTester transmits or temporarily stores the request but does not accept an order, schedule an appointment, confirm a reservation, quote a price, provide the underlying service, or make a commitment on the business’s behalf. A request is not confirmed until the participating business responds through its normal process.

The participating business is responsible for giving any legally required notices, obtaining any additional consent required for its follow-up communications, protecting received information, honoring applicable privacy requests, and complying with consumer-protection, telemarketing, licensing, and industry-specific rules.

Your responsibilities

You must provide accurate account information, protect your login credentials, use only websites and connected accounts you are authorized to manage, and comply with applicable laws and third-party platform rules.

Connected services

Optional integrations, including Google and Stripe services, remain governed by their providers’ terms. A Google Search Console connection uses read-only access and may be disconnected from SearchTester’s Data & privacy controls. SearchTester is not responsible for third-party service availability, decisions, data accuracy, or policy changes.

Free accounts, trials, and complimentary access

A Free account is not charged. An eligible Core trial provides Core access for 14 days without collecting a payment method and without automatically charging at the end. Unless you separately activate a paid subscription through checkout, the account returns to Free when the trial ends and paid publishing, actions, monitoring, and connected-performance features are suspended.

Checkout separately shows the price, billing interval, renewal terms, trial conversion date if applicable, tax treatment if applicable, cancellation method, and refund policy and requires your express agreement. SearchTester may designate an organization as complimentary Core; that designation bypasses payment processing until an authorized SearchTester administrator changes it.

Paid subscriptions and renewal

The selected monthly or annual subscription renews for the same interval until canceled. The checkout confirmation, receipt, and account controls identify the then-current charge, renewal timing, and how to cancel. Any material price change will be communicated before it applies as required by law.

Displayed subscription prices do not include taxes unless checkout expressly says otherwise. SearchTester will calculate and collect transaction taxes through Stripe only where collection has been configured based on applicable registrations. You are responsible for taxes, duties, or similar government charges that SearchTester does not collect, except taxes based on SearchTester’s income.

Subscription payments are non-refundable except where required by law or where SearchTester expressly agrees otherwise in writing. Canceling stops the next renewal; paid access continues through the end of the current billing period unless immediate termination is required by law, account deletion, fraud prevention, or a chargeback.

Cancellation and account deletion

You may cancel subscription renewal through the same signed-in Data & privacy area used to manage the account. A paid Stripe subscription will remain available through the end of its current paid period unless immediate cancellation is required for account deletion or law requires a different result. Canceling a trial or complimentary Core account may end Core access immediately. Deleting the SearchTester account first attempts to cancel any linked subscription and revoke supported provider access, then permanently removes the live account data. Financial records may remain with the payment processor where required by law or its policies.

Your profiles remain yours

SearchTester acts as a facilitator and connector. You retain ownership and control of your website, business profiles, platform accounts, and listing relationships. We do not require a listing to be transferred into an account owned by SearchTester.

If your subscription ends, SearchTester will stop providing paid synchronization, guidance, and monitoring. We will not intentionally revert accurate information already published to your own platform accounts. You may continue managing those accounts directly, and may request a portable copy of the approved business record and available change history.

Acceptable use

You may not interfere with the service, evade usage limits, probe for vulnerabilities, submit malicious content, violate another person’s rights, or use SearchTester for unlawful activity.

Your content and SearchTester materials

You retain ownership of business information and other content you provide. You authorize SearchTester to host, process, reproduce, and publish that content only as needed to provide features you request, including customer-approved public business resources. You remain responsible for its accuracy and legality and can withdraw supported public resources from the workspace.

SearchTester’s software, branding, reports, and documentation remain owned by SearchTester or its licensors. You may use generated recommendations and copy-ready implementation materials for the business and website associated with your account.

Availability and changes

We may improve, change, suspend, or discontinue features. We may restrict access when reasonably necessary to protect the service or its users.

Disclaimers and liability

The service is provided on an “as is” and “as available” basis to the extent permitted by law. To the extent permitted by law, SearchTester and its operators will not be liable for indirect, incidental, special, consequential, or lost-profit damages arising from use of the service.

To the fullest extent permitted by law, the total liability of SearchTester, Practico Media, and Oscar Sanchez for claims arising from or relating to the service will not exceed the amount you paid for the service during the 12 months before the event giving rise to the claim or $100, whichever is greater. These limitations do not apply where applicable law does not allow them.

Indemnification

To the extent permitted by law, you will defend and indemnify SearchTester, Practico Media, and Oscar Sanchez against third-party claims arising from content or business information you submit, your unauthorized management of a website or connected account, your communications with a customer-action requester, or your violation of these terms or applicable law.

Suspension, termination, and events beyond control

SearchTester may suspend or terminate access for material breach, unlawful use, fraud, security risk, nonpayment, or conduct that threatens the service or another person. You may stop using the service at any time, subject to the cancellation provisions above. Neither party is responsible for delay or failure caused by events beyond its reasonable control, except for payment obligations already incurred.

Governing law

These terms are governed by California law, without regard to conflict-of-law rules. Any dispute that cannot be resolved informally will be brought in the state or federal courts located in Los Angeles County, California, and each party consents to their jurisdiction and venue. Nothing in these terms limits rights that cannot legally be waived.

General terms

These terms and the referenced Privacy Policy are the entire agreement concerning the service and replace prior discussions about it. If a provision is unenforceable, the remaining provisions remain effective. Failure to enforce a provision is not a waiver. You may not assign these terms without written consent; SearchTester may assign them as part of a reorganization or transfer of the service. Provisions that by their nature should survive termination—including payment, ownership, disclaimers, liability limits, indemnification, and dispute provisions—will survive. SearchTester may update these terms as the service or applicable law changes; material changes will be communicated and new acceptance requested where required.

Contact

Questions and formal notices may be sent to [email protected] or by mail to Oscar Sanchez d/b/a Practico Media, 13412 Alanwood Rd., Avocado Heights, CA 91746, United States.

These terms form the agreement between you and SearchTester for use of the service.